Hi Vita- There are two key points to product …
There are two key points to product creation: becoming an "expert" and control.
With product creation comes the notion that you become an "expert" in the field. From there, you can leverage that status into additional sales through the trust and credibility you've earned. Jeff Walker talks about the "product echo" that occurs when you generate your own product. I couldn't agree more. This is a building momentum that generates more and more opportunities for extended relationships with your customers. And, YOU OWN THE EXPERIENCE – no one else.
Which brings us to control…
As an affiliate marketer, you are sitting on the sidelines waiting for others to create products that you can promote. You trade your hard-earned list for (generally) a one-time shot of the profits. But once that shot is done, it's over. It's kinda like heroin. Feels great in the moment, but the hangover is awful. And the only way to generate that feeling again is to shoot up…find another product, promote it and move onto the next one. It's an awful, continuous cycle of extremely hard work, but has no residual effect for your own business. You don't control the process, marketing, information or the user experience so it is a never-ending cycle. I'm often reminded of a mouse on the wheel…
Ultimately, generating your own product is the only stable way to build and grow your business.
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