Hey, This is my take on the advantages of …
Comment posted INFO PRODIGY REVIEW by Mitro.
This is my take on the advantages of product creation over affiliate marketing:
The Product Creator and HIS Affiliate
This may the biggest difference between creating your own products and promoting affiliate products: While an affiliate has to do SEO, PPC and other traffic getting techniques to promote a product, a product creator does the promotion by recruiting affiliates.
An affiliate marketer is basically a one-man promotion tool, while a product creator can have multiple affiliates, kind of like working for this product creator. You can imagine this process as a pyramid, where the product creator is on top.
For an affiliate marketer, getting someone to buy the promoted product is the same thing as one sale. For a product creator, recruiting one affiliate may mean multiple sales.
So is it now the affiliate who feeds the product creator or the other way around..?
The Cons of Product Creation?
When people praise affiliate marketing, there are always certain things that are claimed to be the pros of affiliate marketing when compared to product creation:
-You don't have to deal with customers
Why wouldn't you want to deal with customers? If someone buys from you once, isn't there a possibility to make a customer-for-life, and get this customer buy from you multiple times?
Besides, when you've got too many customers to deal with, that just means that you probably can afford to outsource your customer support..!
-It's easy to get started
If it was so easy, why there are still so many people struggling to get started? Affiliate marketing is one of the most popular business models online, so I bet many of these struggling beginners are just that – affiliate marketers…
Product creation can be as easy or even easier than affiliate marketing. You just need the product, the sales funnel and a few affiliates… It's actually pretty if you'd just try it. Besides, often times creating a product is much more enjoyable than doing those tedious promotional tasks that are required as an affiliate.
-You can get started free!
Yes, let's make affiliate marketing even harder by only relying on free resources!
Well guess what, product creation is free too. It can cost a few bucks to submit your product to clickbank marketplace, or something like that, but us Internet marketers aren't afraid to spend some money, are we?
-You don't need any technical knowledge
What's so technical about selling your own products? What is there that can't be solved by following tutorials (which are plenty, by the way), or by contacting support?
Isn't affiliate marketing the concept that is harder to understand? Everyone knows what product creation is, but, for example, my parents had no idea what affiliate marketing means. Also, SEO, PPC and things like that can be very complicated, you know.
-There's no inventory to deal with
Information products don't need no inventory either! Next!
-You don't have to recruit affiliates or deal with people in general
Oh, you're suffering from fear of people. I'm sorry…
Seriously, let me tell you this: Sending a few emails back and forth can be pretty simple when compared to SEO, PPC and other TECHNICAL stuff like that. Just… get over it.
-You don't have to deal with payments, sales taxes, refunds and things like that
Hehe, this is pretty fun. You don't want to deal with payments, eh?! And an affiliate doesn't have to pay taxes? Hah! Also, refunds can be pretty heart-braking stuff, but it's rarely personal, so don't worry about it.
-It's faster to get started with affiliate marketing that with product creation
How fast can you make a product? That's how fast you can start making money with your own products. Product creation can be as small-scale, and as easily approachable as affiliate marketing.
Creating information products is a real business. You get targeted leads by selling products, you can create a brand and get recognition within the market that you are in, and you really get to help people, maybe even on a personal level.
As Zig Ziglar has said:
“If you help enough people get what they want, you’ll get what you want”
And creating products may be the best way to help other people, as you'll have direct control over everything. That is why it may be the best way to get what you want – whatever it is.
Products that you have created are truly lasting assets, just like a physical product. An info-product just doesn't never go away.
Modern economy isn't based on affiliate marketing, but it's the product, where it all starts from. And if you don't feel comfortable with the idea of creating a huge course and getting lots of sales, then start small – create a small report, sell it for $7, and start rolling from there. Product creation can be a small-scale business too, if you're comfortable with that idea.
Overall, affiliate marketing is a great business model, but product creation is too often forgotten by beginners, because it's so "expensive", "difficult", "slow" and what else.
Product creation is where the big money is (the $10MM launches and little things like that), but it can also act as a quick start for beginners. You also got to remember, that the IM niche isn't the only market where money is made by selling products.
What do I think about Info Prodigy?
Well, as I am in the process of creating a product right now, I am really interested in Info Prodigy. I know Steve and Tim, and their stuff pretty well, as I have bought from the previously, so I know I'll be getting great content, if I get this course.
I've also been planning on incorporating info-product creation to my business more deeply in the near future, because it has such a damn good potential. I would be very willing to take action on this product.
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