Reality PPC Review: Reviewed By a Real Member
As a member of Google Cash Detective, I have been able to get early access to Reality PPC Workshop. This course is going to be released to the general public in a few days: December 17th 2009, at 12:00 noon EST.
I actually have been quite DISAPPOINTED by one thing, before giving you more details, watch this short video tour of the Reality PPC members area as a proof that I'm a REAL member:
Wilson or Carpenter?
Chris Carpenter is well known for his Google Cash method and for his recent product called Google Cash Detective.
But Chris is actually not the author of Reality PPC – Rather I would say he is just a publisher in this case (even if he's giving some of his content), the actual core content of the Reality PPC Workshop course has been created by Jeremy Wilson, who is considered the best Google Cash student and who is generating several hundreds of thousands of dollars per month in gross sales (expenses and earnings are totally disclosed in his Reality PPC video case studies).
Reality PPC – Learning Modules
The Reality PPC Workshop course is composed of 13 major learning modules. One of them being a 6 weeks case study and another one being a very rare 11 sub-modules video course from the "Agency Adwords Elite" (they limited the sales of "Agency Adwords Elite" to 500 copies in the past and it was sold for $397 – their offer is now closed and from what I know it can only be accessed through Reality PPC now).
Here is a screenshot of the members area with the different learning modules located on the left sidebar.
Reality PPC – Adwords Recession
The first training module of the Reality PPC Workshop is called "Adwords Recession".
Adwords Recession Definition: Sales and revenue lost as a result of Google "Slapping" profitable PPC affiliate campaigns.
This happened to hundreds or should I say thousands of affiliates during the latest Google slap.
This first learning module came about as a result of google's continuous cracking down on affiliate marketers and sort of tightening the range of what they accept and what they don't accept. This is why Jeremy thought of a certain approach and certain techniques that when applied helped him to recover his slapped campaigns. If you're in the PPC game, it is critically important to watch these videos without skipping any of them, even if you are an experienced Adwords advertiser.
The Adwords Recession module is composed of 12 videos:
- Video 1: What is the Adwords Recession
- Video 2: Stop thinking like an affiliate
- Video 3: Myth, Hype & Confusion: The quality score blackbox
- Video 4: Google's evolving view of affiliates
- Video 5 & 6: The REAL reason sites are slapped
- Video 7: Beating the slap
- Video 8: Affiliate camouflage
- Video 9, 10, 11 & 12: Review sites on steroids
Reality PPC – Case Studies
Jeremy has recorded several videos in the form of personal case studies.
The main one is a 6 weeks case study where Jeremy shows how he did his market research, selected a product to promote, did his keyword research, built his campaign etc…
In this 6 weeks case study he didn't limit hismelf to direct linking to the merchant's page. He also created 2 other campaigns: a classic review type landing page and a presell page. This case study is very interesting as you can see how well a presell page, review page and direct linking campaigns compare to each other in terms of costs and performance.
Here is a breakdown of what you will find in this 6 weeks case study:
6 Weeks Case Study – Week 1
The Week 1 learning module is composed of 10 videos. Jeremy Wilson shows how he performs market research as well as keywords and products evaluation. The market research method he has developed and called the "GAP Research Method" is quite a radical shift in the way we are used to do market research.
If you are not very familiar with market research, here is how the traditional affiliate marketing research process works:
- Pick a market
- Enter keywords into Google
- Look for other affiliates
- If you find affiliates, use a spy tool to grab their keywords
- Copy products, keywords, ad text etc…
- Enter the market
The GAP Research method that Jeremy explains in the Week 1 learning module is very different, and his approach makes a lot of sense. First he explains the theory behind this concept and then he shows you how he used GAP Research to select the competitive market he entered for this case study.
6 Weeks Case Study – Week 2
The week 2 learning module is composed of 12 videos and is all about direct linking.
In this module, Jeremy shows the simple strategies he is using himself to quickly launch and test a direct linking campaign in any market with minimal effort. Those step by step videos are very interesting as we can see the entire process used by the Google Cash best student ever.
Two interesting points I noticed:
- He never uses his direct affiliate link or a cloaked affiliate link in his Adwords campaigns. Even if they are direct linking campaings he shows you how he tracks everything to gather crucial data that help to increase his earnings and decrease his expenses.
- A very clever Ad Copy creation strategy that allows him to have perfect relevancy between the keywords he is bidding on, his adwords ads and the merchant's landing page.
I also liked the tip about using excel to build the Adwords campaign instead of the Adwords Editor. The way he does it makes the campaign creation even faster than with the Adwords tool.
Among those 12 videos, 5 of them are Q&A sessions. Remember that this Reality PPC Workshop was done in front of a live audience and Jeremy's students asked some pretty good and tricky questions.
6 Weeks Case Study – Week 3
The week 3 learning module is composed of 19 videos. 11 of them being Q&A Sessions! The videos from that week generated a lot of questions and I bet you will learn as much from those Q&A sessions as from what you will learn from the actual course content.
The first few videos of this module are related to the previous one. Jeremy analyzes the results of his direct linking campaign. You will see his clickbank account, his RevenueWire account and his Commission Junction account as well as his Adwords stats.
After this analysis Jeremy shows how he starts a new campaign to promote the same products but with a review style landing page. It is well known that conversions are much higher with review pages than with direct linking campaigns. The landing page he has developed for this case study is eye-opening. He breaks it down before your eyes and explains the "why" of each element. He actually didn't create the page himself, he outsourced every piece of it and explains how he selected the freelance worker and what information he gave him to have this page done. I'm myself outsourcing many things for my niche websites and this information is priceless (you will understand why when you will see the quality of his landing page).
He then shows how he creates his ad copy. He is using a different strategy than the one he explained for his direct linking campaign. Without revealing his method I can say that he is getting inspiration from winning affiliate ads in different but ultra competitive markets. This method makes a lot of sense and after watching how he does it himself you will find that it is very easy and fast.
6 Weeks Case Study – Week 4
The week 4 learning module is composed of 10 videos.
In the first videos of this module Jeremy comes back a little bit on his direct linking campaign with more data analysis. He also shows how he uses Google Cash Detective (GCD 3 is part of the Reality PPC package) to investigate and clone the strategies of successful merchants.
On a side note Google Cash Detective 3 is powered by a new data base architecture that literally triples the speed of searches. These architecture changes will enable them to roll out more advanced search features and handle more data in the near future. Personally I don't have any problem with the speed of GCD 2, if they had to do this it means that the coming features are going to need a lot of resources. Wondering what it's all about…end of side note!
After that we get to see the first elements of analysis of Jeremy's review site campaign. These first results show that the keywords he initially selected brought him very low traffic. Something important to consider here: most of the time, ppc beginners do it all wrong – as soon as they start their campaigns they bid on high search volume keywords that are not targeted enough. They of course end up losing a lot of money. One common thing I have seen from successful ppc marketers is that they start their campaigns with ultra targeted keywords and expand later. The low search volume they get at the beginning helps them to make some adjustments to their sites in order to increase the conversions.
And this is exactly what Jeremy starts to do in this session. He shows how he expands his review site keywords list to get more targeted traffic as well as how he refines his ad groups and removes the under-performing ads.
6 Weeks Case Study – Week 5
The week 5 learning module is composed of 8 videos.
Something very important happened behind the scenes. Jeremy got to the point where he decided to start outsourcing his Adwords campaigns management. He explained that he didn't want to do that, he likes having total control, and his campaigns are quite secretive, but because he is running too many campaigns it became too time consuming to track and tweak them himself on a regular basis. He also has several ideas and projects he wants to implement but for that he needs more time, this lead him to this decision.
But this is actually a good thing for us because the company he hired for this manages accounts of very big companies. They have extremely high ad expenses and because of that developed good relationship with their Google reps. And this company has stressed about 2 main things that were absent from Jeremy's initial review page: 2 elements that improves the landing page quality score dramatically.
So the first half of this learning module is about the changes that Jeremy made to his review page to improve his quality score. Once again this information is priceless and being able to see the changes from his initial page to the recommended one is something that we can't see anywhere else.
The second half shows the content Jeremy created for his presell page (which is different from his review page described above). He also builds his adwords campaign and starts driving traffic to the new page.
6 Weeks Case Study – Week 6
The week 6 learning module is composed of 6 videos. 2 of them being Q&A sessions. In this module Jeremy shows and compares the performance of his 3 campaigns – the earnings as well as the expenses.
In your opinion which one of the campaigns performed better? The direct linking campaign? The review page? … or the presell page?
The answer might be different from what you think 
Other PPC Reality Case Studies
Jeremy also recorded 2 other case studies that are less indepth but cover some other things he didn't talk about in the 6 weeks videos, like how he used a kind of black hat presell page for quick profits. I think this one is not for everyone but it gives you a new weapon in your affiliate arsenal that you probably have not heard about yet.
Reality PPC – Agency Adwords Elite
Reality PPC – Espionage
Additionally to the case studies, Jeremy has recorded several training videos that deal with copywriting, selecting products to promote, spying on gurus etc… Here is a quick overview of the Espionage training videos:
1. Ad Copy Espionage
There are 3 videos in this section that are related to… YES guessed right, to Ad Copy:
- How to write effective Ad Copy for Google's content network
- Ad Copy ideas for review sites (it makes things extremely easy)
- Real life Ad Copy examples
2. Clickbank Espionage
In this section, Jeremy shows how to find untapped keywords in proven, money making, competitive markets through 4 videos. Very good information is presented here and one of the free tools being used is one that I was planning to use more in my own business.
3. Domain Espionage
I wish Jeremy didn't mention what he teaches in this video. This is one of the secrets I have been using myself to reverse engineer super affiliate online businesses and find a huge number of their websites. I have myself been able to uncover hundreds of niche markets I never thought about. I wish I could have kept this secret to myself longer… Now that the Reality PPC students know how to use this technique I definitely have to spend some time to hide my niche sites from a new horde of web spies.
4. Guru Espionage
This one is extremely interesting. Jeremy shows how he reverse engineered a profitable $100,000 per month niche. This is really worth your time as you will be able to discover what this niche is 
It will also surely give you some ideas to reverse engineer some other profitable niches yourself… The name of the section is very appropriate in this case.
5. Keyword Espionage
Full review coming in a few hours…stay tuned!
In the meantime, click on the text below to get Reality PPC Extreme Edition for the price of the regular version!
Somewhat related articles:
When it comes to the review of pay per click formula which is the software used for PPC advertisement, you can find negative as well as positive reviews.Don’t be impartial or do not show dishonesty while reading this article.In order to understand the complete concept pay per click marketing for earning millions you need to know more about and get some fair idea by reading articles related to it.However, this pay per click formula helps to drive more traffic as per clicks and in return you have to make payments depending on the clicks.
7 is not the amount that you have to invest in it just like click flipping.Usually these offerings pay some what more then that of one dollar.Achieving success will not be the difficult task by using PPC formula and you can also drive more traffic.If you are able to maintain good level of traffic then you can easily earn good amount of money according to the clicks.
The invention of this product is made by Gauher Chaudhry and he used it to make money online by placing it as a physical product which can be purchased.There are six modules included in this formula. Eeach comes with a training manual and a cd for guidance.The various modules are: "Introduction to PPC – CPA Marketing", "Building a Keyword Empire", "Dominating AdWords", "Dominating Yahoo Search Marketing", "Dominating MSN AdCenter" and "Dominating Other PPC Search Engines".The manuals are in simple language. One can read and implement them ini one’s own marketing campaigns.
The CDs are encapsulated with video tutorials that support training manuals. These CDs provide reviews of the information found within the manuals.This formula also includes some fundamentals like setting up a PPC account joining and setting up CPA networks.Though knowledge of management sites like AdWords and Yahoo's Search Network will be handy, most of the information is provided in the instruction manuals: Google Adwords PPC.
If you are willing to learn innovative concept of Pay Per Click through CPA marketing, the best way is to opt for Pay Per Click Formula. Its an easy way to make some quick bucks.
Make sure that the tracking ID is connected to merchants the thank you page.This way, you can make money whenever your target merchants perform a sale as per your campaigning.Because merchants, on average, have a much easier time of tracking conversions with their own proprietary software, which you as an affiliate don’t have access to, you need something else.Being an affiliate your requirements differ from that of the merchants.Due to this the affiliate marketers who are in search of such software for tracking changes are considered to be different from those of pay per click campaigns.
PPC software helps you to easily track the changes, but for that you have to place tracking IDs to your keyword type destination address, while combining your URLs for advertisement campaigns, utilizing PPC services such as Search Marketing with Yahoo, AdWords with Google or Ad Center with Microsoft.With PPC software, there are also other options available.You can also apply tracking addresses on the fly using tracking software in order to optimize your conversions and ensure that your pay per click advertising is as effective as it can be.You should search workable methods for optimizing your campaigns, instead of just testing your luck on generating PPC traffic.
In order to understand the functioning this is done while designing software for tracking conversionsThis software also provides you the opportunity of importing PPC ad campaign and accordingly tracks the alterations.Doing this will help you know actually what is working and what is not working.Under this, you will have to again write your destination URLs to redirect the merchants through a tracking script.No matter what the visitors are doing, now you can easily track every moment of visitors through tracking ID of PPC software as it stores everything from the time when visitor clicks the profile of merchant.It gives you an idea as to the purchases by them.With this critical information, you can decide the effectiveness of your conversion.
The PPC advertising company that you select must be very reliable this is because you are going to share with them an important part of your business.One simple way of searching out an appropriate PPC firm is looking out at in what way they come out on the pages of the search engines.
Are they on the first page or on the tenth?
Do you see their ads on pages on pay per click advertising and the like?
Is their name common to you?
Making the product known is the skill of n advertiser then if he cant do it for them then it is not appropriate to select one such for you also.Incase they are not capable of being careful for themselves, Can you expect care for you from their side?
One more way is by reading their review online. PPC advertising sites which offer reviews may not be that popular but then they surely exist.You would easily be able to differentiate between the one that is reliable and one that is not by having a look at the questionable reviews, grammars used by them and other things that you need to have a glance at.These review sites provide you with the information about their past work their excellence and sometimes also their rates.One more method that you can utilize for having a right PPC advertising company is that you get familiar with the working of the pay per click advertising.If you have optimum amount of knowledge about this then it might become very easy for you to understand what the other person is speaking.Get involved in communities and forums to get into the flow of it.Persistent exposure will help you to make better decisions.
You can be easily trapped in to fraud or scams as internet is a very large space.While selecting the appropriate company it is possible you can select the one who implies on the same conditions as yours.You can be caught in the trouble for many years if you take one wrong decision.One way in which you can spread awareness among the people about your product is by advertising your product.Due to the increasing competition the small businessmen as well as the large ones are making use of all the advertising resources available in the market.
Be willing to do that.Make sure that you do proper analysis which will be very beneficial to you and your business.Select a proper ppc advertising company as fast as possible and start expanding your business.
Before you dace any other problem it is advisable that you follow this and get started with this so that you can have greater success.Money is the ruler, therefore it becomes very important for you to write down the goal and make it very clear for every facet of your online business.Do you thing I am speaking about setting limitations which involves your web designer or your life partner or your assistant if you have someone.
This is not done yet.To remain focused while reaching towards your goal, you can put your goal in the start up page whenever you start your computer.Also, you can put your goal statement as a screen saver on your PC.If you want more, you can read out those goal set for a couple of times in a day when you are in your home or in the workplace.Remember this, you will surely have to know the technicalities and guidelines about selling a product on the web.But your ace in the hole comes from marketing products online, and building a website.However this is not enough, you need to be strong as well as getting used to the alterations is learning about how to sell over internet.If you create a blog, it will certainly support your website.Use your blog to promote any product you are selling.Stay ahead of the game by adding content every single day.
This technique will ensure that casual visitors who just came across your site will now be attracted to visiting the site on a regular basis seeing that the content is new daily.Now, listen to this very carefully.Churning out a profit online will be a lot easier for you if you are able to find a mentor who has already done what you want to do.
The experienced person is known to the dangers involved.In fact, they already have a business plan in place that you could model after.In essence, they can answer any questions you may have.Understanding the way of selling online is only based on actions.All you have to do is first set achievable objectives and then you will see that how well you make profits.It really is just that simple.
As every website requirements are different from each other, there is no guaranteed way of get successful results from SEO.Despite of thinking on how to do it is vital that you think that you have to do it. If you're more versed in SEO than in PPC and Reality PPC doesn't interest you that much, maybe you should have a look at Reality SEO. You cannot overlook certain specific features of SEO.For instance, keywords – these are the words and phrases that people will put into search bars to find what they need.Usage of keywords appropriately is absolutely vital for the optimization of your website and you should understand that.The traffic to your site will certainly increase if you make proper use of keywords in your search engine optimization.
You can get more view for pages, sales and click-throughs, in case your website is into advertising or selling products.Link building is another very important part of the SEO process.If your site has a lot of other websites linking to it, even if its links from other pages that belong to you, this can increase your visitors by a lot.The reason for this is that Yahoo! and other search engines take links as positive referrals to your web site.According to their logic, if there are many incoming links to your website, there must be something good about your website.
As such, more links will lead to a higher search engine result rank – that’s search engine optimization advantage.Search engines utilize a procedure called as “spidering” which search through the website and index them.There are many programs and algorithms used by the search engines called crawlers that are used in collection of data.These spiders go behind the links that come in their way before moving ahead.If you have many incoming links to your site, it will give more chance to the spiders to see your site.Another way to get search engine optimization advantage is to consistently check how your SEO is going.
You should see if the SEO techniques are working for you or else you should rethink?
You cannot take risk of wasting your time and money on the search engine optimization that is worthless in this fast moving world.Once you optimize your website you should see what rank you get in the search engine results and also keep a track of the changing keywords pattern.For knowing about the working of the SEO you can make use of web analytics.All kinds of data are tracked by these services which include: what keywords are fruitful for you, on the basis of keywords how many people are visiting your site and in which search engine you have higher rank.For receiving the benefit from search engine optimization these are a few things that can be helpful.You would certainly require more than this if you want top listing in the search engine as this are the ones which can just help you to start off.To get high ranking in search engine you can have a glance at various articles and services that are available on internet today.
What can one do in case he is not fascinated by these types of programs?
What will one do if he is not sure about the products and programs he is promoting and whether they will be able to be profitable or not?
You can still make money with niche affiliate marketing if the whole concept of selling different types of products about which you have no knowledge doesn’t suit you.
Which skills you have which other don’t?
In you can’t think of any such skill about you then you are probably not taking much effort to think.Go in your past and try to recollect all the things that you were successful in doing or at least know the method.Those tasks might be easy for you and must be doing it in your daily chores without any difficulty but many might be facing difficulty in doing the same task.If you have kids, then that is probably one of the best options for you to start with affiliate marketing.Your experiences with the child while raising them can be shared with the people who are going to be parents soon.The same idea can be used with your pets.There are many such things that you can use for your niche affiliate marketing if you have proper knowledge about them.
This combination might be sounding weird to you.It’s straightforward.Assume that you like parenting.You will have to get a trader that is associated with parenting and also provides an affiliate program.You can start with your parenting article after you get such set up.You don’t have to take tension as it is pretty simple!You just have to write a simple 500 word article related to parenting.The articles can be anything related to parenting like how to feed your child or teach them to read or even some household medication in case of diaper rash. In Reality PPC there are so many videos. It is not necessary to be a writer in order to deliver the information.You affiliate link is then placed in the last.As you increase the writing, the number of readers reading and visiting your link will also increase which will in turn help you to make profits with niche affiliate marketing.
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